The challenge
Kokit is a food delivery platform that turns independent home kitchens into a scalable network of local culinary experiences across Finland. As demand grew, so did the pressure on their sales and support operations.
Home chefs needed to be found, onboarded, and supported. Customers needed help around the clock. The team was spending too much time on repetitive outreach and support tasks that kept them from focusing on growth.
Their biggest problems were:
- Finding and qualifying potential home chefs across Finland was slow and manual
- Initial sales calls — walking chefs through onboarding — consumed hours every day
- Customer and chef support queries flooded in with no scalable way to respond
- The team couldn't keep up with expansion into new cities without hiring more people
Our strategy
We built a three-part AI automation system designed to handle Kokit's entire acquisition and support pipeline — from finding the right chefs to supporting them after they're live.
Lead generation agent: Continuously scans for potential home chefs across Finland and enriches each lead with contextual data — location, cuisine type, market potential — so the sales team knows exactly who to reach out to.
Sales voice agent: Calls qualified chef leads, walks them through the onboarding process, answers common questions about the platform, and collects the information needed to move forward — all before a human ever picks up the phone.
Support voice agent: Handles user and chef inquiries in real time, resolves common issues like order questions or account problems, and intelligently forwards to a human agent only when the query genuinely requires one.
The results
With these AI agents running in the background, Kokit was able to scale operations without proportionally scaling their team:
- $1M valuation reached within a year of launch
- 17+ cities across Finland, with automated onboarding fueling rapid expansion
- Sales team freed from repetitive outreach — focused only on high-value conversations
- 24/7 support for chefs and users without expanding the support team
- Faster chef onboarding — AI handles the initial walkthrough, reducing time-to-live for new kitchens
The automation didn't just save time — it gave Kokit the operational backbone to grow aggressively across Finland without the growing pains that usually slow food delivery platforms down.
