The challenge
Gemuse Exim is an import-export business trading vegetables and scrap materials across the Middle East, Europe, and Russia. Expanding into new markets was slowed by two core problems: finding real buyers in unfamiliar countries, and the language barrier that made every first conversation expensive and time-consuming.
Their existing process relied on manual research and cold outreach, often in languages the team didn't speak. Every new market meant hiring local contacts or spending weeks on groundwork before a single conversation happened.
Their biggest issues were:
- Manual lead research was slow and unreliable across three different regions
- Language barriers made cold outreach ineffective and expensive
- First conversations required either local staff or interpreters
- Scaling into new countries meant starting the process from scratch each time
Our strategy
We designed a multilingual AI outreach system that could find, contact, and qualify potential buyers across all three regions — without requiring the Gemuse Exim team to speak a word of their language.
Lead generation agent: Identifies potential buyers across target countries in the Middle East, Europe, and Russia. It scrapes trade directories, analyzes import records, and builds a qualified list of prospects with relevant business context.
Multilingual voice agent: Calls each lead in their local language, has an initial qualifying conversation, asks the right questions about buying volume, product interest, and logistics, and collects the information the sales team actually needs.
Structured handoff: The team receives only pre-qualified prospects with clean, structured data — not a pile of cold contacts. Each handoff includes the prospect's language, business profile, and conversation summary.
The results
Gemuse Exim now has a repeatable, language-agnostic outreach engine that works across every market they target:
- 3 regions covered — Middle East, Europe, and Russia — with automated outreach
- Multilingual conversations in local languages without hiring local staff
- Reduced time spent on unqualified leads — only pre-vetted prospects reach the sales team
- Faster market entry — new countries can be added to the pipeline without new hires
- Consistent quality — every lead gets the same thorough initial conversation
The system turned language from a barrier into a non-issue, letting Gemuse Exim compete in markets they previously couldn't reach without significant local investment.
